We are an award-winning multi-discipline team brought together to create pathways to better health for people living in bodies of all sizes, ages, colours, abilities & identities through physical activity and strength training.
Geoff Starling CSCS FMS
Exercise Physiologist, Director
Geoff’s journey to a career in health and fitness has been convoluted to say the least. After completing high school and two business degrees in Australia he set off to New York City to establish himself as a human resources manager. Flash forward 15 years and Geoff lives in Calgary, Canada having curated an immensely satisfying career serving the population through exercise and healthy living practices. During that same period, he has met and married his wife and become the father of two spectacular children (and their dog, Bubba).
Throughout his career in fitness, Geoff has operated under every permutation of the industry possible, from front desk operations to managing a team of 30+ employees and volunteers. From private studios with 100 members to a YMCA with over 7000. From Wellness Director for a community not-for-profit to a Fortune 500 oil and gas firm. Along the way, he has earned multiple MBAs in ’getting s^%t done’ to add to his fitness credentials which include Certified Strength and Conditioning Specialist (CSCS) and Functional Movement Specialist (FMS).
All of this culminating in the formation of Every Body STRONGER in 2017. A body-positive fitness operation committed to making fitness accessible for people living in bodies of all sizes, ages, colours, abilities & identities.
Outside of the gym, Geoff has served as Exercise Physiologist for Calgary Weight Management Centre since 2012. He resides on executive committees including Mount Royal University where is a regular guest lecturer, and Obesity Canada where he was the outgoing Chair of the Calgary chapter. Recently, he has partnered with YW Calgary to provide fitness services and charitable support for at-risk women and youth.
For his own training, Geoff is a competitive Strongman and Powerlifter proudly sporting a 1000lbs+ total across squat, bench press and deadlift.
His drive to aid those struggling to add a base level of activity to their busy lives has led him to expand his coaching to platforms like writing, public speaking and consulting in order to share his experience with a wider audience.
Ace Rodriguez CSEP-CPT
Ace (they/them) is a CSEP certified personal trainer (in training) who is passionate about all forms of movement. They have years of experience working out in various gyms and have an educational background in kinesiology and personal fitness training. Ace has always loved exercise and has used it as an outlet throughout their lifetime.
Recognizing a lack of queer and trans representation within their local fitness community, they became dedicated to fostering a community built on acceptance, respect, and trust.
Understanding both the positive and negative experiences that many folks have had surrounding fitness, Ace wants to help individuals establish a healthier relationship with physical activity. They believe that movement is a way to connect and heal. With this in mind, their aim is to deconstruct how we view “fitness” and re-shape it to focus more on current joys rather than predicted outcomes.
Ace wants to continually advocate the importance of fitness and make it more accessible to all individuals regardless of size, gender, sexuality, age, ethnicity and/or ability. They strive to foster an environment that feels safe to train in, free from pressure and judgment.